Employee engagement as a personality trait
I have just read a very fine research report from Kingston Business School’s Employee Engagement Consortium Project. The report, written in conjunction with the Chartered Institute of Personnel and...
View ArticleEmployee engagement? Or time to engage HR
On the back of the Kingston/CIPD Employee Engagement research, the business blogosphere seems to be crackling with a range of views on how to better ‘engage’ employees. Yet there appears to be precious...
View ArticleIn search of organisational uniqueness
In consideration of two hotly debated words from the marketer’s lexicon: Differentiation and Unique: - Tales abound of the smart marketing consultant who asks the client audience if they are able to...
View ArticleCorporate culture debate has to move on
This article is worth a quick look, less for the blinkered view, and more for the strength of feeling that it has provoked. Yes, corporate culture is, for now, a nebulous concept, but in...
View ArticlePreparing to assess business personality characteristics
In order to describe an organisation’s personality and identify unique, marketable characteristics, a methodological and measured approach is required. Whether performed as an in-house project or...
View ArticleFocusing on personality to ‘know thyself’
I am struck by the number of executive-level articles being published at the moment which reference culture and organisational awareness. Harvard Business Review’s ‘In a Turnaround, Put Culture First’...
View ArticleAutonomy just one aspect of business personality
If you can afford to take 10 minutes out of your day, then grab a cup of coffee and get yourself in front of an internet connection to watch this very impressive marketing video. Not only is it an...
View ArticleStructured assessment of business personality
Before looking in detail at each aspect of the Surveying, Assessing and Reporting process, it is important to once again recall the rationale behind understanding more about your organisation’s...
View ArticleCapello and the Maverick Potential business personality
To regular readers, my apologies. Illness has meant that posts have been few and far between in recent weeks. During my down-time, the soccer World Cup has provided a thought-provoking source of...
View ArticleValue of Subjective Assessment for Organisations
It was Senator Robert Kennedy who, in 1968, commented that there is more to life than GDP. He was correct. You just have to consider how the UK’s long-term growth in GDP has impacted upon our existing...
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